Let’s talk about S-E-O: What agents need to know now

SEO isn’t just about websites anymore. Here’s how real estate pros can optimize Reels, captions and AI tools to drive traffic.

7 tired business strategies that are costing you closings

Ditch the dead weight, lean into strategies that deliver and ensure every effort you make moves you toward a conversation that counts, Jimmy Burgess writes.

Industry pros weigh in on visibility, gatekeeping and real estate ‘Armageddon’: The Download

Leaders across the brokerage landscape had thoughts on the private listings debate, and they weren't shy about sharing them.

Being a neighborhood expert isn’t enough anymore 

If your entire value proposition is "I specialize in this neighborhood," then you’re putting a clock on your career, Coldwell Banker Warburg's Kevelyn Guzman writes.